Tuesday, September 02, 2008

Offensive or Effective?

Photo: In Vogue India magazine, an old woman missing her upper front teeth holds a child in rumpled clothes — who is wearing a Fendi bib, which costs about $100.

Images Copyright 2008 The New York Times Company

This one along with more such photos have created a havoc among certain Indians. And I can see why. It is because people get offended when the attention is brought to something that they don't have. Forget what ALL they have, as soon as the topic turns to something a person doesn't have, they are going to feel hurt and won't be pleased regardless of how much explanation you give or excuses you make. That's exactly what Vogue has done here. They went to sell of more-affordable-fashion but in turn displayed it in a very poor manner. They ended up pointing finger at the poverty of India.

Is this the way to market new fashion? I don't think so. I only have one question for Priya Tanna who has a lot of justification for these distasteful photos: "Just what were you thinking?"

Here's what Ms. Tanna has to say in the article:

Vogue India editor Priya Tanna’s message to critics of the August shoot: “Lighten up,” she said in a telephone interview. Vogue is about realizing the “power of fashion” she said, and the shoot was saying that “fashion is no longer a rich man’s privilege. Anyone can carry it off and make it look beautiful,” she said.

“You have to remember with fashion, you can’t take it that seriously,” Ms. Tanna said. “We weren’t trying to make a political statement or save the world,” she said.

Nearly half of India’s population — about 456 million people — live on less than $1.25 a day, according to World Bank figures released last week.

Source - The New York Times

Well, Ms. Tanna, I'm sorry to say the "power of fashion" just went out, and the quality of your magazine along with your reputation has just downgraded to rock bottom with this edition.

Years ago, I used to dislike these brand names for the same reason that they are abusive towards the poor and needy, but eventually I became more forgiving towards them. Now after reading this article I find them just plain disgusting. I have no respect for them.


aneri_masi said...

Its just strange what people will do to sell their stuff! This is utterly ridiculous, more of a mockery. Power of fashion? What BS! I have a HUGE issue with the notion that powerful people have to be fashionable, and vice versa..only the fashionable can be powerful.

Ugh, this is totally totally outrageous.

Anonymous said...


Kanan said...

Kashmira, I agree, it's totally unbelievable.

Sakhi, no comments? :)